diff --git a/index.html.sh b/index.html.sh
index 9af7e09..2969623 100755
--- a/index.html.sh
+++ b/index.html.sh
@@ -2,7 +2,7 @@
 
 cat << EOF
 <!DOCTYPE html>
-<html>
+<html lang="en">
 	<head>
 		<meta http-equiv="Content-Type" content="text/html; charset=UTF-8" />
 		<title>e-Durable Tooling</title>
@@ -12,7 +12,7 @@ cat << EOF
 	</head>
 	<body>
 		<div id="header">
-			<img id="header-logo" src="assets/edurable-logo.png" />
+			<img id="header-logo" alt="e-Durable logo" src="assets/edurable-logo.png" />
 
 			<p>
 			Convenience webpage to quickly access e-Durable services. Sources on <a
@@ -24,23 +24,22 @@ cat << EOF
 EOF
 
 for entry in services/*; do
-	cat <<- EOF
-	<div class="row">
-		<div class="col-3 horizontal-align-center vertical-align-center">
-			<img src="$entry/logo.png" class="service-logo" />
-		</div>
-		<div class="col-3 vertical-align-center">
-			<a href="$(cat "$entry/url")">$(basename "$entry")</a>
-		</div>
-		<div class="col-6 vertical-align-center">
-			$(cat "$entry/description")
-		</div>
-	</div>
-	EOF
+cat << EOF
+			<div class="row">
+				<div class="col-3 horizontal-align-center vertical-align-center">
+					<img src="$entry/logo.png" alt="$entry logo" class="service-logo" />
+				</div>
+				<div class="col-3 vertical-align-center">
+					<a href="$(cat "$entry/url")">$(basename "$entry")</a>
+				</div>
+				<div class="col-6 vertical-align-center">
+					$(cat "$entry/description")
+				</div>
+			</div>
+EOF
 done
 
 cat << EOF
-			</div>
 		</div>
 	</body>
 </html>
