diff --git a/README.md b/README.md
index 0cd8a53..ecb069a 100644
--- a/README.md
+++ b/README.md
@@ -8,6 +8,8 @@ cloud. It is written in [Elixir](https://elixir-lang.org/), making use of the
 
 ## Notes
 
+  * This project is in its early phase: we're first making things correct and
+  simple. We'll worry about efficiency later.
   * The (Phoenix) project has been initialized with the `--no-webpack` and
   `--no-dashboard` flags to avoid unnecessary clutter. We can add them back
   later if needed!